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This book is based on my personal experience. It covers all facets of starting and managing a company from finding an idea, raising money, and running, growing and selling the business. It promises to save you many sleepless nights.
- Sales Rank: #1254285 in Books
- Published on: 2011
- Number of items: 1
- Binding: Hardcover
- 218 pages
Most helpful customer reviews
5 of 5 people found the following review helpful.
The basics of entrepreneurship in 221 pages
By Art Chester
Milton Chang is a successful entrepreneur who is well known both in Southern and Northern California.
This is the most direct, complete and useful book I have seen about starting and succeeding with a new technology company. The book is hardbound with a dust cover, and even the dust cover is full of nuggets that are worth taking away. Just the first two as examples:
- You can successfully start a niche business and grow it over time even if you have never done it before, so long as it is in your area of expertise.
- The "right idea" is only right if you can build it into a successful business
I have worked in high-tech management for years, but if I had read Chang's book back in graduate school, it would probably have inspired me to become an entrepreneur -- because it addresses every step and every difficulty in such clear language. Even Chang's own biography, part of the Introduction, is inspiring -- like if he could come that far, how much easier would it be for me?
I highly recommend the book. Amazon only seems to offer it as a used book through outside sellers. So you'd be better to search Milton Chang and find his website, which is just his name, and buy it there.
0 of 0 people found the following review helpful.
Move forward
By John Platt
I had the great pleasure of interviewing Milton Chang for an article a year or so ago. I keep returning to this book as I think about ideas for my own business. It's really encouraging and lays out exactly what you need to know.
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